Part IAs I've mentioned here on Writ of Whimsy before, my next children's book, Journey to Snowdonia, will be released in September. Since I'm in the early stages of marketing that book, I thought I'd blog about how I do the marketing for all of my books.
In this post I'll address the steps every author should be taking to promote her book(s). On the following two Fridays I'll post additional - and creative - techniques that I have employed to market my books.
As writers, we are each aware of the importance of creating our author platform. Facebook, Twitter, a blog, a website, are the most common ways to create an online presence, but there are other ways as well.
Hopefully your platform is in place before your debut book releases!
Beginning to tweet, post, or share only when your debut book releases is not a good idea. Having an online presence prior to your book's release allows your followers to become familiar with you & what you're interests are. Otherwise, your platform is really only a way to advertise your work. It sends a message that you're only interested in pushing your publication. Become acquainted with your friends/followers.
Prior to the release of your book there are a number of online techniques you can employ. Here are just a few effective possibilities:
*Cover Reveal - On your Facebook page(s), Twitter, Instagram, etc.
*Blog Tours - These are particularly successful if your books are YA.
*Contests/Giveaways - A great way to generate interest in your book.
If you're unsure on how to begin organizing these online events, there are numerous Book Promotion services you can employ. Be careful! Make sure to receive several recommendations before hiring a service.
Next Friday: Marketing your book once it's been released!