Friday, May 19, 2017

Storyteller's Journey

Marketing Your Book
Part III
Last Friday I discussed the different ways I've marketed my books after their publication. This week I'll share other fun and creative ways to market your books. (Some of these ideas involve a bit of financial investment, so I consider them optional.)

Bookmarks:
Bookmark for my soon-to-be released children's book!
Bookmarks are a great item to include when a person purchases your book. You can also use them as swag for people who attend your book event, even if they do not choose to purchase one of your books.

Swag:
Hand-made slate "amulets" make great swag.

Use your imagination to create an item that relates to your book. In Journey to Snowdonia the two children featured in my tale receive magical slate amulets from a mysterious woman in the woods. Some ideas to create or buy include: fairy wands, pencils, buttons, etc. An item that relates to your story is best!
Video:


                          Book trailer for my upcoming book: Journey to Snowdonia

Whether or not book trailers sell more books is something I cannot say. What I do know is that they create a fun and entertaining medium for young readers. I've received comments from parents & kids, stating how much they enjoy them - but they're definitely an optional item.

This is the third and final post regarding marketing. The points I've made during the past few weeks have been ideas that have worked for me. However, marketing is something that can be tailor made for each author. Your book, your personality, and your location, all contribute to the marketing style that will work for you. But whether you're published traditionally or independently, get ready to do a lot of work!

Good Luck!

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