Part IILast Friday I posted an introduction to "Marketing Your Book" prior to the release of your novel. Today I'll share different ways you can promote your book once it's been published. These techniques are those I've found to be valuable in marketing my own books.
After the release of your book make sure to continue to employ your online sites to promote your novel as was mentioned last week.
In addition to those online techniques, a number of other book events can be held, since you now have your books in hand:
*Book Launch Events - Can be held at a bookstores, libraries, etc.
*Readings of your book - At a local library, elementary school, etc.
*Book Events - Can be scheduled at all sorts of shops, galleries, etc.
*Festivals & Fairs - Many festivals & fairs can be possible venues for your book. (My biggest sales for The Scandinavian Santa have come from ScanFair in Portland, Oregon!)
Make sure to continue to network with your writer/author friends. Some of them might make great resources for book promotion opportunities.
Remember to return the favor when you can. While my friends are faithful to attend my book events, I always try to do the same for them.
Next Friday: Other fun and creative ways to promote your book!